Good. Better. Best. Which self do you want to be?

General Info

What is coaching?
Who hires a coach and why?
What happens when you hire a coach?
Does the coach work on personal or business/professional goals?
Where does the coach focus with an average client?
Why does coaching work?
Why is coaching becoming so popular?
How can a coach help me?

What is coaching?

Coaching is a profession that has grown dramatically in the last few years. Coaching synthesizes the best from psychology, business, transformation, philosophy, spirituality and finance to benefit the individual, professional and business owner.

Coaches help their clients set better goals - and then reach those goals. They ask their clients to do more than they would have on their own, and they provide the tools, support and structure to accomplish more. Clients get focused and produce faster when they have a coach.

Coaching is a form of consulting in that many individuals work with coaches on the same types of issues they might work with a consultant on: when they need to identify solutions, reach goals, make decisions, design action plans, or change any aspect of their life or business. Coaching is different than consulting in that, instead of providing a solution that has worked in the past for the consultant, the coach helps the client to identify the right solution for them, drawing on the client's inner wisdom and natural strengths. In addition, the coach stays with the client through the completion of their goals.

Who hires a coach and why?

People hire a coach because:

They want more.
They want to grow.
They want it easier.

It's as simple as that! Coaches help a client get all three. Quickly.

What happens when you hire a coach?

You take yourself more seriously.
You take more effective and focused actions immediately.
You stop putting up with what is dragging you down.
You create momentum so it's easier to get results.
You set better goals than you might have without the coach.

Does the coach work on personal or business goals?

Both, actually. With the line between personal and business life blurring over the last decade, the coach is the only professional trained to work with all aspects of you.

In fact, the key to success in coaching is that coaches understand that the results you produce in both business and personal endeavors are impacted by who you are, what you believe about yourself and the world, and the strengths and challenges that make you unique. Working on business or professional goals while strengthening your understanding of yourself and your personal foundation, contributes significantly to your ability to turn your dreams into reality.

Where does the coach focus with an average client?

We focus where the client needs us most. We also tend to weave in the following discussions:

Getting the client's Personal Foundation strengthened.
Helping the client beef up their Reserves.
Helping the client set goals based on their personal values.

By including these areas with what the client wants from us, we help the client have fewer problems and focus on what's going to make them the most successful. We've found that our clients really appreciate - and enjoy - this approach.

Why does coaching work?

Coaching works because of three unique factors:

Synergy: The client and coach become a team, focusing on the client's goals and needs and accomplishing more than the client would alone.
Structure: With a coach, a client takes more actions, thinks bigger and gets the job done, thanks to the accountability which the coach provides.
Expertise: The coach knows how to help individuals make more money, make better decisions, set the best goals, and restructure their professional and personal lives for maximum productivity.

Why is coaching becoming so popular?

Coaching is becoming popular for several reasons:

Elimination of "Shoulds". Many people are tired of doing what they "should" do and are ready to do something special and meaningful for the rest of their lives. The problem is, many can't see it, or if they can, they can't see a way to reorient their life around it. A coach can help them do both.
Growth. People are realizing how simple it can be to accomplish something that several years ago might have felt out of reach or like a pipe dream. A coach is not a miracle worker (well, maybe sometimes!), but a coach does have a large tool kit to help the Big Idea become a Reality. Fortunately, people now have the time and resources to invest in themselves in this kind of growth.
Spirituality.Our working definition of spirituality is how connected you are with yourself and others. The phenomenal success of books such as James Redfield's Celestine Prophecy and Steven Covey's The 7 Habits of Highly Effective People is a good indication of how integrating all aspects of ourselves into everything we do is valued in today's society. We are no longer willing to "be" different people at home and at work. We want to live our lives as fully, and as meaningful as possible. Many coaches are spiritually based - even the ones who coach IBM and AT&T. America is getting spiritual quickly and the coach helps clients tune in better to themselves and others.

How can a coach help me?

A personal coach does just what an athletic coach or music teacher does, only in a more complete and more global way. A coach challenges you and takes the time to find out what winning in life means to you. A coach is your partner in living the life you know you can and in accomplishing everything you want, both personally and professionally. A coach is someone to hold you accountable for your life, to make sure you really do live up to your potential.

No matter where you are in life, there is always a desire for more: more success, more money, closer relationships, a deeper feeling of meaning in life, etc. It is the nature of people to want to attain more, become more, be more - and we all struggle with how to get what we're looking for.

Most people believe that "hard work and doing it on your own" are the keys to finding the life, success, money or happiness that they seek. They believe that a price must be paid to attain what they want, and often that price is poor health, not having enough time to enjoy life, strained family relationships or lessened productivity. The saddest part is that, even though this effort may result in more of something, it is often not the something you had in mind, and you are back where you started, or worse, further from your real intentions.

Athletes and performers know about this trap. They know they need someone else, a trained someone else to help them set goals, discover real needs and work effectively toward ultimate goals of excellence. So, they are willing to hire a coach or a teacher. No serious athlete or musician would expect to progress very far without one.