The 2 Essentials of Business Success
In his book “Everyday Enlightenment”, Dan Millman identifies 2 (and only 2) basics for success in business:
- Be good at what you do.
This is critical. Don’t just ‘do’ what you ‘do’. Keep learning and studying so that you do it better. Become a master of your craft and you will do well. - Be good at promoting what you do.
For many of us, this is the part we’d like to forget about. However, it doesn’t matter how good you are if no one knows about it. And the
converse is true as well. We all know people (possibly less qualified than others) who do quite well because they have highly developed this skill.
To go really far in life, and business, you need to develop both of these skills! These rules apply whether you work for yourself or in a corporate environment.
Check out the book on : Amazon
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